The New Volkswagen Beetle Research Proposal Example | Topics and Well Written Essays - 1500 words

The New Volkswagen Beetle - Research Proposal ExampleIt needs to work on the targets it aims for, the speckle estimate, the price of its product and where leave alone you sell it in order to keep stay on the highest profit. This will require feasibility studies to generate the required standard of meeting its goals. It is a chance to meet the harvest of the society as well as generate new platforms that will position it in a place that will greatly provide to a greater extent chances of growth and determination for the sake of getting the even up position at all judgment of convictions. We will talk about all of these in deeper space through this research.The Volkswagen Beetle had to change its targets and had to replace them from Primary target to secondary target. It used to target the mishandle boomers generation as the Primary target. In this time, the new beetle is targeting two different generations. They are the millennials and the baby boomers. It is a cool car for you ng millennials because it has a trustworthy technology such as the GPS, and has a forward-looking design. Millennials are the primary target for the Volkswagen Beetle. Women buyers were the most for a length of time than men. The secondary target is baby boomers. The Volkswagen Beetle uses the classical marketing to attract the baby boomers and the old generation of the millennials that have a good salary, and only feel tired of work and family life. It also includes who miss their children and who believe that old days were more fun. In this case, the strategy for beetle marketing department is to be the practical vehicle that supports every time you are going to meet friends by playing music and searching in the GBS. On the former(a) hand, Volkswagen Beetle marketer uses the modelling marketing for young millennials by including technology such as apps with iPhones and up(a) the car style to follow the new modern. Volkswagen Beetle uses two different campaigns for the Primary a nd the secondary.The Volkswagen Beetle is German Company interred in the American market in 1949. In 1968, it was selling half meg cars in the only USA. Nowadays, it sells cars throughout the world such as Ireland, Japan, UK and recently China.