Strategic management Assignment Example | Topics and Well Written Essays - 250 words - 3

Strategic management - Assignment ExampleThe Yips drivers of internationalization will aid the paper by identifying underlying conditions in the smart-phone industriousness that create potential for both Apple and Samsung to uptake global strategy, including market drivers, cost drivers, competitive drivers, and government drivers (Goldman & Nieuwenhuizen, 2010 p48). Each of these drivers will affect how both companies use global strategy levers like global marketing, global services and products, and global market participation.The paper will also use Porters generic wine wine strategies, which will aid in understanding how Apple and Samsung pursue their competitive advantages across their respective market scopes (Kossowski, 2012 p50). The companies will be assessed for their use of the three generic strategies of focus, differentiation, and lower cost to gain competitive advantage over their rivals. In short, this tool will help in reflecting the choices both companies have mad e in relation to their scope and form of competitive advantage. Finally, McKinseys 7- S framework will be used in investigating whether Apple and Samsung are achieving their compulsive out objectives. This tool will be especially useful in understanding Samsungs and Apples organizational design through septet fundamental internal elements, including structure, strategy, shared values, systems, staff, style, and skills to identify whether these are aligned effectively to allow both companies attain its aims and objectives (Lynch, 2012